Tips for a successful property sale start

Good real estate photography is essential for a successful house sale. Quality photos attract more potential buyers and can make the difference between a quick sale and a property that stays on the market for months. In the blog, we discuss why good real estate photography is important and provide valuable tips to ensure your home looks its best in photos.

Why good real estate photography is important

1. First impression counts

Potential property buyers first search the internet and see several properties. They compare lots of properties with a few mouse clicks before deciding to view a property. The first impression is formed by the photos they see. Professionally taken and well edited photos can make your property stand out from the others.

2. More attention and more buyers

Properties with high-quality photos get more views and clicks on real estate websites. This increased traffic can lead to more viewings and ultimately a faster sale. Good photos make your property stand out in a sea of competition.

3. Higher selling price

Studies have shown that homes with professional photography sell faster and for a higher price. Quality photos can increase the perception of value, which can result in better bids from buyers.

4. Trust and professionalism

Professional real estate photography exudes confidence and professionalism. Potential buyers will assume that a seller who takes the trouble to invest in good photography has also taken good care of the house, which increases its appeal.

Tips for excellent real estate photography

1. Choose the right photographer

Hiring a professional real estate photographer is an investment that can pay off in the form of faster and higher sales. Look for a photographer with experience in real estate photography and review their portfolio to ensure their style suits your property.

2. Prepare the house

A well-prepared home looks better in photos. Here are some steps to get your home ready for a photo shoot:

• Cleaning up: Remove clutter and personal items to make spaces look bigger and neater.
• Cleaning: Make sure every surface is clean, from floors and worktops to windows and mirrors.
• Styling: Consider adding fresh flowers, rolled towels in the bathroom, and stylish decorations to enhance the aesthetic. Find more tips in our other blog: 10 tips on Real estate styling.

3. Lighting is Crucial

Light plays a key role in real estate photography. Natural light sources are best, so plan the photo shoot on a sunny day and open all curtains and blinds. If natural lighting is limited, ensure adequate artificial light by turning on all lights in the house.

4. Best views, angles and perspectives

The camera's point of view, angle and perspective of the photo can emphasise the spaciousness and character of a room. Here are some tips:

• Wide corners: Use a wide-angle lens for all interior shots. This makes rooms look bigger and more inviting. Do not put the lens in the highest position
• Corner shots: Photos taken from an angle can add depth and dimension to a room.
• Symmetry: Try to take symmetrical shots whenever possible, as they are aesthetically pleasing and give a sense of balance.
• Place yourself in the doorway to show an overview and the whole space.

5. Detailed photos

Besides overview photos of the rooms, detail photos are important to highlight specific features and finishes. Think unique architectural details, high-quality appliances and interesting decorative elements. This can help potential buyers get a more complete picture of the property.

6. Outdoor shots

Don't forget the outside of the house. The front facade, garden, terrace and any outbuildings should look as attractive as the inside. Take photos of the outdoor area on a sunny day and make sure the garden is neat, with flowers or plants for extra colour if necessary. 

Do not use a wide-angle lens for outdoor shots. It makes the terrace, the lawn look much bigger and gives a distorted view.

7. Post-processing

Post-processing can make a big difference in real estate photography. Adjusting brightness, contrast, and colour can really make photos shine. However, make sure the post-processing remains realistic and accurately represents the property.

8. 360° photography

360° photography is a technology that makes it possible to create a complete, interactive representation of an environment or object. Instead of a single static image, 360° photography allows the viewer to look in all directions, as if they themselves were physically present at the location. This is often used in virtual tours for real estate, tourist attractions, and various other applications where detailed and immersive visualisation is desired. In the blog about 360° photography learn more about how it works. 

9. Virtual tours and 3D photos

In addition to traditional photos, virtual tours and 3D photos are becoming increasingly popular. These technologies allow potential buyers to virtually explore a house, which is especially useful for buyers who are not local. Consider adding these options to make the property even more attractive.

10. Property styling and furniture rental

Did you know that you can temporarily rent furniture for property sales? Switch a real estate stylist in for the optimal design of the home to be sold. Style at Home can help you get your home sold faster at a higher price.

Conclusion

Good real estate photography is an essential part of a successful house sale. Creating a strong first impression, increasing online visibility, and attracting more interested buyers are all benefits of high-quality photos. By taking a professional photographer hiring, preparing your home properly, and paying attention to lighting, angles, details, and finishing touches, you can make sure your home stands out on the market. Don't forget the exterior either, and consider modern technologies such as virtual tours to give potential buyers a full picture of your home. With these tips, you will be well prepared to sell your home successfully.